A host of BBC celebrities including Fiona Bruce, Colin Jackson and Simon Rimmer are encouraging the public to donate their 'free' hour to getting internet beginners online when the clocks go back on Sunday, as part of a nationwide campaign.

Bill Oddie, Stephen Fry and Christopher Eccleston also feature in the promotional films that call for the UK's 30 million regular users to introduce the 8.7 million 'offliners' to the internet.